Dominasi Shopee dalam Arus Globalisasi Digital dan Kapitalisme terhadap Pasar Tradisional dan Ekonomi Lokal

Abstract

Globalization is a phenomenon of increasingly intensive global connectivity through the flow of information, capital, and culture across countries. In its development, globalization cannot be separated from capitalism, which is the main driver of market expansion and capital accumulation. This article aims to analyze the relationship between globalization and capitalism in constructing the dynamics of contemporary society, the problems they cause, and efforts to mitigate their negative impacts. The method used is a literature study by reviewing various relevant literature from books, journals, and online sources. The results of the study indicate that capitalism utilizes globalization to expand market dominance, which in turn results in socio-economic inequality, cultural homogenization, labor exploitation, environmental damage, and the weakening of state sovereignty. However, globalization also opens opportunities for economic growth, technological innovation, and global community integration. Therefore, efforts to mitigate its negative impacts need to be carried out through strengthening local, people-based economies, critical education, protective state regulations, and strengthening civil society movements. In conclusion, globalization and capitalism must be understood critically so that they can be utilized as opportunities and managed to prevent the reproduction of injustice.