Perlindungan Konsumen Dalam Perjanjian Jual Beli Online
DOI:
https://doi.org/10.63822/tx4m0491Keywords:
consumer protection, online buying and selling, electronic agreements, digital transactionc, regulationsAbstract
The development of e-commerce provides convenience for consumers, but also raises various legal issues, especially in online sales agreements. This study aims to analyze the form of consumer protection and determine the extent to which existing regulations are able to provide legal certainty for the parties. The method used is a literature study through a review of books, journals, and laws and regulations relevant to electronic transactions and consumer protection. The results of the study indicate that non-conformity of goods, incomplete product information, and lack of responsibility of business actors remain the main problems experienced by consumers. Although regulations such as the Consumer Protection Law, the ITE Law, and Government Regulation No. 80 of 2019 have provided a legal basis, the effectiveness of their implementation still depends on business actor compliance and consumer literacy levels. This study emphasizes the importance of strengthening education, information transparency, and more intensive supervision to create safe and balanced online transactions for consumers. Consumer protection has been regulated in Law Number 8 of 1999 and regulations related to electronic transactions, but its implementation still faces various obstacles, such as unclear information, seller identity verification, and the effectiveness of complaint channel.
References
Creswell, J. W. (2014). Research design: Qualitative, quantitative, and mixed methods approaches (4th ed.). Sage Publications.
Dzuhriyan, A. M., Permana, R., & Gufron, Z. A. (2025). Perlindungan konsumen dalam transaksi elektronik di Indonesia. Justice Voice: Jurnal Hukum, 9(1), 55–70. https://ejournal.hukumunkris.id/index.php/justicevoice/article/view/1017
Elsa, V., Dasilah, N., & Riyanti, Y. (2022). Analisis tingkat literasi keuangan mahasiswa Universitas Muhammadiyah Palopo. Jurnal Ilmu Ekonomi, 6(1), 45–56. https://jurnal.stie-aas.ac.id/index.php/jie/article/view/14367
Fadiyah, N. L., & Widodo, A. (2024). Digital financial literacy as a moderation variable of relationship between financial literacy and financial technology on financial management behavior of students. Indonesian Journal of Law and Economics Review, 12(1), 88–99. https://ijler.umsida.ac.id/index.php/ijler/article/view/1160
Fista, S. R., Machmud, D. A., & Suartini, K. (2025). Perlindungan konsumen dalam transaksi e-commerce menurut Undang-Undang No. 8 Tahun 1999. Bina Mulia Hukum, 10(1), 41–52. https://ejournal.hukumunkris.id/index.php/binamulia/article/view/599
Haq, M. A., Bachri, B. S., & Sahrir, M. R. (2022). Determinan kemampuan manajemen keuangan mahasiswa Universitas Cokroaminoto Palopo. Jurnal Sains Manajemen dan Bisnis Indonesia, 12(2), 233–247. https://journal.trunojoyo.ac.id/jsmb/article/view/29749
Handry, D., Widiarti, A., & Saragi, M. (2023). Perlindungan hukum terhadap konsumen dalam transaksi e-commerce di Indonesia. Jurnal Pembangunan dan Inovasi Hukum, 4(2), 201–214. https://www.jurnaldialektika.com/index.php/piani/article/view/543
Hidayat, R. (2022). Penerapan konsep ekonomi manajerial dalam pengambilan keputusan mahasiswa manajemen. Jurnal Manajemen dan Bisnis, 7(2), 145–156.
Hilgert, M. A., Hogarth, J. M., & Beverly, S. G. (2003). Household financial management: The connection between knowledge and behavior. Federal Reserve Bulletin, 89(7), 309–322.
Kotler, P., & Keller, K. L. (2016). Marketing management (15th ed.). Pearson Education.
Kurniawan, A., & Saputra, D. (2022). Tantangan UMKM dalam digitalisasi dan literasi keuangan. Jurnal Ekonomi dan Bisnis Digital, 5(2), 77–88.
Lumaing, F., Nasirun, H., & Mongdong, F. (2025). Perlindungan konsumen dalam transaksi e-commerce di Indonesia. Paradigma Hukum, 4(1), 33–46. https://ejurnal.unima.ac.id/index.php/paradigma/article/view/12067
Mankiw, N. G. (2020). Principles of economics (9th ed.). Cengage Learning.
McGuigan, J. R., Moyer, R. C., & Harris, F. H. (2017). Managerial economics: Applications, strategies, and tactics (14th ed.). Cengage Learning.
Miles, M. B., Huberman, A. M., & Saldaña, J. (2014). Qualitative data analysis: A methods sourcebook (3rd ed.). Sage Publications.
Moleong, L. J. (2018). Metodologi penelitian kualitatif (Edisi revisi). Remaja Rosdakarya.
Musmualim, M., Fuad, A., & Suartini, K. (2025). Perlindungan konsumen di era digital: Analisis UU ITE dan UUPK. Eduvest: Journal of Economic and Legal Studies, 5(1), 112–127. https://eduvest.greenvest.co.id/index.php/edv/article/view/33413
Ningrum, N. K., & Wulandari, S. (2021). Pengaruh gaya hidup dan lingkungan sosial terhadap perilaku konsumtif mahasiswa. Jurnal Ekonomi dan Bisnis, 6(1), 33–44.
Pindyck, R. S., & Rubinfeld, D. L. (2018). Microeconomics (9th ed.). Pearson Education.
Porter, M. E. (2008). Competitive strategy: Techniques for analyzing industries and competitors. Free Press.
Putri, D. A., & Rachmawati, I. (2020). Literasi keuangan dan pengaruhnya terhadap perilaku keuangan mahasiswa. Jurnal Pendidikan Ekonomi, 14(2), 72–84.
Putri, F. A., & Padang, I. M. (2024). Pengaruh literasi keuangan dan gaya hidup terhadap pengelolaan keuangan mahasiswa indekos di Surakarta. Jurnal Ekonomi & Humaniora, 5(3), 121–133. https://ojs.ukipaulus.ac.id/index.php/jeh/article/view/848
Rahmawati, I. (2021). Pola pengelolaan keuangan mahasiswa di era digital. Jurnal Akuntansi dan Keuangan, 5(1), 21–31.
Rezkiyanti, A., & Wahyudi, L. (2025). Perlindungan konsumen dalam proses transaksi marketplace. Ekonosfera Journal, 3(1), 49–63. https://journal.yayasancgi.com/index.php/ekonosfera/article/view/252
Salvatore, D. (2015). Managerial economics: Applications in business (7th ed.). Oxford University Press.
Salvatore, D. (2019). Managerial economics (9th ed.). Oxford University Press.
Santoso, B., & Wulandari, T. (2020). Analisis perilaku konsumtif mahasiswa di perguruan tinggi. Jurnal Ekonomi Pembangunan, 18(2), 101–116.
Simon, H. A. (1957). Administrative behavior: A study of decision-making processes in administrative organization (2nd ed.). Free Press.
Sugiyono. (2019). Metode penelitian kualitatif, kuantitatif, dan R&D. Alfabeta.
Sutanto, A., & Hartono, A. (2024). Implementasi chatbot berbasis AI pada UMKM ritel Indonesia. Jurnal Teknologi dan Bisnis Digital, 4(1), 55–67.
Tjandra Wulandari. (2025). Tantangan implementasi perlindungan konsumen dalam transaksi toko online. Mandalika Law Journal, 5(1), 1–12. https://ojs.cahayamandalika.com/index.php/mlj/article/view/5452
Virani, N. A., Fauziah, L., & Jamal, A. (2025). Pengaruh literasi keuangan dan sikap finansial terhadap perilaku pengelolaan keuangan mahasiswa. Jurnal Manajemen dan Ekonomi, 7(1), 14–25. https://journal.literasisains.id/index.php/mamen/article/view/6011
Widijowati. (2023). Perlindungan konsumen dalam transaksi e-commerce: Risiko dan mekanisme hukum. Reformasi Hukum, 4(1), 88–102. https://journal.lifescifi.com/index.php/RH/article/view/137
Yuwono, B., & Israhadi, F. (2025). Perlindungan hak konsumen dalam jual beli online berdasarkan UUPK. Jurnal Perlindungan Konsumen, 3(1), 25–38. https://ejournal.appihi.or.id/index.php/pk/article/view/1040
Downloads
Published
Issue
Section
License
Copyright (c) 2025 Rexy Andalangi Maatuil, Olfina Manatar, Jesica kiara Agumanis, Abbelia Ardiva Bawanda, Zulkifli Liputo, Marchello Rori (Author)
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
