Pengaruh Pengetahuan Lingkungan, Kesadaran Lingkungan, dan Penggunaan Media Sosial Terhadap Perilaku Konsumsi Berkelanjutan pada Generasi Z di DKI Jakarta
DOI:
https://doi.org/10.63822/kbavxj35Keywords:
Sustainable Consumption Behavior, Environmental Knowledge, Environmental Awareness, Social Media, Generation ZAbstract
The global environmental crisis demands more responsible and sustainable consumption patterns, especially among younger generations such as Generation Z. This study aims to analyze the influence of environmental knowledge, environmental awareness, and social media use on sustainable consumption behavior among Generation Z in DKI Jakarta. This study employs a quantitative approach with a causal-associative design. The sampling technique uses purposive sampling with a sample size of 130 respondents. Data were collected through an online questionnaire using a 1–5 Likert scale and analyzed using multiple linear regression with the assistance of SPSS. The results indicate that all independent variables have a positive and significant influence on sustainable consumption behavior. These findings reinforce the Theory of Planned Behavior (Ajzen, 1991) and confirm that cognitive (knowledge), affective (awareness), and social-digital (social media) dimensions play a crucial role in shaping pro-environmental behavior.
References
Ajzen, I. (1991). Theory of Planned Behaviour. Organizational Behavior and Human Decisicion Precesses, 50(1), 179–211. https://doi.org/10.47985/dcidj.475
Ardana, M. A., & Praswati, A. N. (2024). Pengaruh Kepedulian Lingkungan Dan Pengetahuan Lingkungan Terhadap Perilaku Pro Lingkungan Yang Dimediasi Oleh Sikap. Jurnal Bina Bangsa, 17(1), 466–486. https://doi.org/10.46306/jbbe.v17i1
Bamberg, S., & Möser, G. (2007). Twenty years after Hines, Hungerford, and Tomera: A new meta-analysis of psycho-social determinants of pro-environmental behaviour. Journal of Environmental Psychology, 27(1), 14–25.
Fauziah, R., Sari, L. A., & Anggraini, A. (2024). Media sosial dan kampanye keberlanjutan: Studi kasus TikTok dan Instagram. Jurnal Komunikasi dan Perubahan Sosial, 5(1), 21–35.
Fitri, I., & Simanjuntak, M. (2022). Peningkatan Perilaku Konsumsi Hijau Konsumen Muda Indonesia. Policy Brief Pertanian Kelautan Dan Biosains Tropika, 4(3), 320–328. https://doi.org/10.29244/agro-maritim.0403.320-328
Ghozali, I. (2018). Aplikasi Analisis Multivariate dengan Program IBM SPSS 25. Badan Penerbit Universitas Diponegoro.
Hasdiansa, I. W., Hasbiah, S., Aswar, N. F., Makassar, U. N., Pembelian, P., & Lingkungan, R. (2023). Pengaruh Media Sosial Terhadap Perilaku Pembelian Ramah Lingkungan Generasi Milenial Dan Generasi Z. 12(1), 49–60.
Kollmuss, A., & Agyeman, J. (2002). Mind the Gap: Why do people act environmentally and what are the barriers to pro-environmental behavior?. Environmental Education Research, 8(3), 239–260.
Kurniawan, D. (2021). Literasi lingkungan dalam perspektif pendidikan karakter. Jurnal Pendidikan Lingkungan, 10(1), 15–26.
Sari, N. P., & Hartati, S. (2022). Hubungan antara kesadaran lingkungan dan niat berperilaku ramah lingkungan. Jurnal Psikologi & Pendidikan, 9(2), 32–41.
Sugiyono. (2019). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Alfabeta.
Suhartono, B. (2020). Perilaku konsumsi berkelanjutan dalam perspektif ekonomi Islam. Jurnal Ekonomi dan Pembangunan Islam, 5(2), 211–222.
Yanti, D. A., & Maulida, F. (2021). Peran kampanye digital dalam meningkatkan kesadaran lingkungan. Jurnal Ilmu Komunikasi, 13(1), 40–50.
Zhou, Z., & Ahmad, F. S. (2024). A Study on the Impact of Green Consumption Information Dissemination and Green Concern on Consumers’ Green Purchase Intention on Social Media. Salud, Ciencia y Tecnologia - Serie de Conferencias, 3. https://doi.org/10.56294/sctconf2024.1180
Downloads
Published
Issue
Section
License
Copyright (c) 2025 Tasya Fadia, Dicky Iranto, Siti Fatimah Zahra (Author)
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
