Pengaruh Sikap, Norma Subjektif, dan Kontrol Perilaku Terhadap Niat Sertifikasi Halal UMKM di Kota Surabaya
DOI:
https://doi.org/10.63822/eeak7018Keywords:
Attitude, Subjective Norms, Behavioral Control, Halal Certification Intention, MSMEsAbstract
Penelitian ini bertujuan untuk menganalisis pengaruh sikap, norma subjektif, dan kontrol perilaku terhadap niat sertifikasi halal UMKM di Kota Surabaya. Metode yang digunakan adalah pendekatan kuantitatif dengan eksplanatory survey menggunakan data primer yang diperoleh melalui penyebaran kuesioner kepada pelaku UMKM sektor makanan dan minuman yang belum memiliki sertifikat halal. Analisis data dilakukan menggunakan regresi linier berganda dengan bantuan IBM SPSS Statistic. Hasil penelitian menunjukkan bahwa sikap, norma subjektif, dan kontrol perilaku berpengaruh positif dan signifikan terhadap niat sertifikasi halal UMKM baik secara parsial maupun simultan. Penelitian ini mengindikasikan bahwa peningkatan sikap positif, dukungan lingkungan sosial, serta keyakinan pelaku UMKM dalam mengatasi berbagai kendala maupun meningkatkan niat untuk mengajukan sertifikasi halal.
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