RAYNER ALEXANDER; CEN LU. Pengaruh Diskon Terhadap Keputusan Pembelian Gen Z di Aplikasi Shopee. Indonesia Economic Journal, [S. l.], v. 1, n. 1, p. 239–253, 2025. DOI: 10.63822/zdv98f13. Disponível em: https://ojs.indopublishing.or.id/index.php/iej/article/view/112. Acesso em: 3 aug. 2025.