Indonesia Economic Journal eISSN 3090-4552 & pISSN 3090-4609 publised by Indo Publishing twice a year in June and December accepts research articles, both empirical studies and literature studies that focus on the fields of Economics, Accounting, and Management. Languages used in this journal are Indonesia and English.
Analisis Pengaruh Pertumbuhan Ekonomi terhadap Kesejahteraan Masyarakat di Kota Bandar Lampung Periode 2013-2023
This study analyzes the effect of economic growth on community welfare in Bandar Lampung City for the period 2013–2023. Using a quantitative approach with secondary data from BPS (Statistics Indonesia) Bandar Lampung and the Regional Development Planning Agency (Bappeda), this research employs simple linear regression analysis and the Human Development Index (HDI) as the primary welfare indicator. The results show that economic growth has a significant and positive effect on community welfare in Bandar Lampung City. A 1% increase in economic growth leads to an increase in the HDI by 0.42 points. The average HDI of Bandar Lampung reached 75.23 during the study period, placing it in the high human development category. However, the pace of HDI improvement does not always align proportionally with economic growth rates, indicating that growth inclusivity and equitable distribution remain key policy challenges. The findings suggest that policymakers should prioritize pro-poor growth strategies and strengthen social protection programs to ensure that economic growth effectively translates into improved community welfare.
Copyright (c) 2026 Luluk Sulastri, Putri Handayani, Syariful Alawiyah, M. Yusuf Bahtiar (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
Consumption is an economic activity inseparable from human life. From an Islamic economic perspective, consumption activities are not only oriented towards fulfilling needs and satisfaction but must also be based on sharia values. This article aims to analyze the concept of consumption in Islamic economics and the principles that govern it. The research method used is a qualitative literature study approach, reviewing various sources such as books, journals, and other relevant scientific references. The results of the discussion indicate that consumption in Islam emphasizes the principles of halal (permissible) and thayyib (good), the prohibition of excess (israf), and the importance of balancing individual needs and social responsibility. Therefore, the application of Islamic consumption principles is expected to create well-being that is not only material but also spiritual.
Copyright (c) 2026 Ochi Nurlisa, Fitri Yanti, Arina Maisila, M.Yusuf Bahtiar (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
Analisis Perilaku Panic Buying dan Pengaruhnya terhadap Stabilitas Anggaran Belanja Rumah Tangga
Penelitian ini menganalisis fenomena panic buying dan dampaknya terhadap stabilitas anggaran rumah tangga di Indonesia saat krisis pandemi COVID-19, kelangkaan minyak goreng 2022, dan pemilu 2025. Fokus studi diarahkan pada masyarakat berpenghasilan rendah di Bandung. Menggunakan metode studi literatur dari 25 sumber periode 2021-2026, ditemukan bahwa kecemasan kolektif akibat konten media sosial seperti WhatsApp dan TikTok merupakan pemicu utama perilaku tersebut. Fenomena ini menciptakan efek bandwagon di komunitas lokal, di mana aksi menimbun satu keluarga memengaruhi tetangga sekitar secara sistematis dan masif. Hasil analisis menunjukkan bahwa panic buying mengganggu arus kas domestik secara signifikan, sehingga alokasi dana pendidikan dan kesehatan teralihkan untuk stok barang esensial. Realokasi ini memicu pola konsumsi kompulsif dan meningkatkan risiko utang, serta menurunkan daya beli. Penelitian merekomendasikan penguatan literasi keuangan aturan 50/30/20, verifikasi berita melalui OJK, penyediaan dana darurat tiga bulan, serta regulasi batas pembelian ritel untuk memitigasi dampak ekonomi jangka panjang bagi masyarakat luas di Indonesia.
Copyright (c) 2026 Dhea Febria Rahman, Yani Achdiani (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
Analisis Peran Pasar Uang dalam Mendukung Stabilitas Sistem Keuangan di Indonesia
The money market is an essential component of the financial system that plays a significant role in short-term liquidity management and the implementation of monetary policy. An efficient and liquid money market is considered a crucial factor in maintaining the stability of a country’s financial system. This study aims to analyze the role of the money market in supporting financial system stability in Indonesia and to identify the mechanisms that influence the effectiveness of this role. This research employs a qualitative approach using a literature study method based on various scientific publications, financial institution reports, and policy documents relevant to the research topic. The data used are secondary data obtained from academic journals, textbooks, and official publications from financial institutions such as Bank Indonesia and Otoritas Jasa Keuangan. Data analysis was conducted using a qualitative descriptive analysis by examining theories and previous research findings related to the money market and financial system stability. The results indicate that the money market plays a strategic role in maintaining financial system stability through banking liquidity management, supporting the transmission of monetary policy, and improving the efficiency of fund distribution within the financial system. Therefore, the development of a deeper, more transparent, and integrated money market is an important factor in strengthening financial system stability in Indonesia.
money market, financial system stability, monetary policy, banking liquidity.
Copyright (c) 2026 Fitria Yulianti, Nur Amanatun Hosiah, Felisa Rachma Fadilla, M. Yusuf Bahtiar (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
The Influence of Overconfidence on Auditors and Its Impact on Audit Decision Making: A Systematic Literature Review
This study examines the influence of overconfidence bias on auditors and its impact on audit decision-making using a Systematic Literature Review (SLR) approach. A total of 22 articles published between 2021 and 2025 were systematically selected from Scopus-indexed and SINTA-accredited journals. The findings show that audit risk is the most frequently examined dependent variable (59.1%), while managerial and CEO overconfidence is the most dominant independent variable (45.5%). The results reveal two contrasting patterns: overconfidence in client management tends to increase audit risk, audit fees, and the likelihood of financial misstatements, whereas overconfidence within auditors reduces professional skepticism and compromises audit quality. These findings indicate that the impact of overconfidence on audit outcomes depends significantly on whether it originates from the auditor or from client management. This study contributes to the behavioral auditing literature by synthesizing existing empirical evidence and identifying directions for future research.
Copyright (c) 2026 Diendha Annisa Nur Attaullah, Yusnaini Yusnaini (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
Strategi Pemasaran UMKM The Bake House dalam Persaingan Premium Bakery
Micro, Small, and Medium Enterprises (MSMEs) play a vital role in the Indonesian economy, contributing significantly to employment and national economic growth. However, increasing business competition requires MSMEs to implement effective marketing strategies to maintain their businesses and improve sales performance. This study aims to analyze the marketing strategies implemented by The Bake House, a premium bakery MSME that has evolved from a home-based business to a delivery service store. This study uses a descriptive qualitative approach through direct observation, interviews with the business owner, and interviews with five customers to understand their perceptions of product and service quality. SWOT analysis, STP (Segmentation, Targeting, Positioning), and Marketing Mix (7P) were used as analytical tools. The results show that The Bake House's main strengths lie in its premium product quality, aesthetic product presentation, and friendly customer service. However, the business still faces several challenges, including limited production capacity and inconsistent digital marketing activities. Meanwhile, the increasing demand for specialty cakes and bakery products for family events and seasonal celebrations presents significant opportunities for business expansion. Overall, the research findings indicate that a well-planned and consistent marketing strategy, particularly through digital promotions and product innovation, can help The Bake House increase its competitiveness, expand its market reach, and strengthen customer loyalty in the increasingly competitive premium bakery industry.
Copyright (c) 2026 Santi Rimadias, Alvini Ariani, Syifa Amelia, Retno Tiara Wulandari (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
Pengaruh Motivasi Kerja, Budaya Organisasi dan Lingkungan Kerja terhadap Disiplin Kerja Pegawai di Dinas Pemberdayaan Perempuan dan Perlindungan Anak Daerah Provinsi Sulawesi Utara
Penelitian ini bertujuan untuk menganalisis pengaruh motivasi kerja, budaya organisasi, dan lingkungan kerja terhadap disiplin kerja pegawai di Dinas Pemberdayaan Perempuan dan Perlindungan Anak Daerah Provinsi Sulawesi Utara. Disiplin kerja pegawai merupakan faktor penting dalam mendukung efektivitas pelaksanaan tugas dan peningkatan kualitas pelayanan publik. Pendekatan penelitian yang digunakan adalah pendekatan kuantitatif dengan metode survei. Populasi dalam penelitian ini adalah seluruh pegawai Dinas Pemberdayaan Perempuan dan Perlindungan Anak Daerah Provinsi Sulawesi Utara yang berjumlah 42 orang, sehingga teknik pengambilan sampel yang digunakan adalah sampling jenuh. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan analisis regresi linier berganda dengan bantuan program SPSS. Hasil penelitian menunjukkan bahwa secara simultan motivasi kerja, budaya organisasi, dan lingkungan kerja berpengaruh positif dan signifikan terhadap disiplin kerja pegawai. Secara parsial, motivasi kerja berpengaruh positif dan signifikan terhadap disiplin kerja pegawai, budaya organisasi berpengaruh positif dan tidak signifikan terhadap disiplin kerja pegawai, lingkungan kerja berpengaruh positif dan signifikan terhadap disiplin kerja pegawai. Penelitian ini menunjukkan bahwa peningkatan disiplin kerja pegawai dapat dicapai melalui penguatan motivasi kerja, penerapan budaya organisasi yang positif, serta penciptaan lingkungan kerja yang kondusif. Penelitian ini diharapkan dapat menjadi bahan pertimbangan bagi instansi dalam merumuskan kebijakan pengelolaan sumber daya manusia guna meningkatkan disiplin dan kinerja pegawai.
Copyright (c) 2026 Trifena Limpele, Rita N. Taroreh, Jessy J. Pondaag, Maxie Timbuleng (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
Kebijakan Tarif Ekspor Tinggi Amerika Serikat dan Dampaknya bagi Perekonomian Indonesia: Suatu Narrative Review
The United States' protectionist policies, culminating in the "Liberation Day" announcement on April 2, 2025, have significantly altered the global trade landscape. This research aims to analyze the U.S. high export tariff policy and its substantive impact on the Indonesian economy using a narrative review method. The results indicate that the implementation of a 32% tariff on Indonesian products poses serious macroeconomic challenges, particularly for the textile, electronics, furniture, and palm oil sectors. The palm oil sector recorded a 22.5% decrease in export value, while national GDP growth is projected to slow from 5.20% to 5.03%. Theoretically, U.S. policies are driven by neo-mercantilist views utilizing domestic legal instruments (Sections 301 and 232) to justify protectionism on national security grounds. Indonesia responds through a five-pillar strategy encompassing trade diplomacy, market diversification via RCEP, and regulatory reforms to enhance manufacturing competitiveness. This study concludes that structural transformation toward high value-added economies is crucial for Indonesia to navigate global economic fragmentation and the erosion of the multilateral trading system
Copyright (c) 2026 Tosan Surya Adi, Bhenu Artha (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
A Systematic Literature Review of Digital Finance and Global Marketing
Digital finance and global marketing have emerged as transformative forces reshaping the contemporary economic landscape. This study presents a systematic literature review examining the intersection of these domains, analyzing 287 peer-reviewed articles published between 2019 and 2024 from reputable international databases. Following rigorous methodological protocols, the research synthesizes current trends, identifies key research gaps, and provides actionable insights for stakeholders. The results reveal a significant growth trajectory in scholarly attention, with publications increasing from 12 in 2019 to 45 in 2024. Key research focus areas include digital marketing strategies, digital payment systems, and consumer behavior. Findings indicate that successful organizations integrate multiple technologies—specifically Artificial Intelligence (AI), blockchain, and mobile payments—into comprehensive strategies rather than isolated adoptions. Consumer trust is identified as a critical mediator influencing adoption, while regulatory fragmentation and the digital divide remain substantial barriers to global implementation. The review concludes that sustainable competitive advantage derives from integrated and customer-centric innovation.
Copyright (c) 2026 Bhenu Artha, Jumadi Jumadi, Utami Tunjung Sari, Ascasaputra Aditya, Bahri Bahri, Niken Permata Sari, Antonius Satria Hadi, Cahya Purnama Asri (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
Nilai Waktu Uang dalam Pengambilan Keputusan Keuangan: Tinjauan Literatur atas Perspektif Konvensional dan Syariah
The concept of time value of money is a fundamental principle in finance. Basically, the value of money can change over time. In conventional finance, this principle is often used to make decisions on investment, financing, and long-term financial planning. However, in Sharia finance, this concept is often debated because it is related to interest, which is prohibited in Sharia law itself. This article aims to explore how the concept of time value of money is applied, both from a conventional and Sharia perspective. This research was conducted through a systematic literature study method by reviewing various scientific articles from SINTA-accredited journals and reliable sources on Google Scholar published between 2019 and 2025. This approach was chosen to gain a better understanding of conventional finance, which views money as a commodity whose value can increase over time. Meanwhile, Islamic finance places greater emphasis on the economic value of time, how time is used in productive activities, rather than just interest or nominal growth. This difference in perspective has a major impact on financial decision-making, accounting practices, and the management of financial institutions. Therefore, understanding these two perspectives is very important so that the decisions made are not only efficient but also in accordance with the principles adopted.
Conventional Finance, Financial Decision Making, Sharia Finance, Time Value of Money
Copyright (c) 2026 Amelia Ayudia, Vindy Sanjaya, Muhammad Fahim (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
Analisis Sistematis Peran Etika Bisnis dan Corporate Social Responsibility dalam Sektor Keuangan
This study aims to systematically analyze the role of business ethics and Corporate Social Responsibility (CSR) in strengthening integrity and sustainability within the financial sector. This research employs a Systematic Literature Review (SLR) method on journal articles relevant to business ethics, CSR, corporate governance, and financial performance in banking and financial institutions. The synthesis results indicate that the implementation of CSR and business ethics practices positively influences financial performance, corporate reputation, and firm value. Transparent CSR disclosure has been proven to enhance investor trust and customer loyalty, particularly in industries that rely heavily on trust. Furthermore, Good Corporate Governance (GCG) mechanisms such as independent boards of commissioners and audit committees strengthen the effectiveness of CSR implementation and minimize conflicts of interest. In Islamic banking institutions such as Bank Syariah Indonesia Tbk, CSR also reflects the implementation of Islamic ethical values emphasizing trustworthiness and social responsibility. Overall, the integration of business ethics, CSR, and corporate governance serves as a crucial pillar in building a transparent, accountable, and sustainable financial sector.
Business Ethics, Corporate Social Responsibility, Good Corporate Governance, Financial Performance, Banking Sector, Systematic Literature Review
Copyright (c) 2026 Arista Supardi, Fatma Dilla Rahayu, Bunga Asri Helennia, Asshira Anjani (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
Hubungan Kualitas Layanan Elektronik dan Promosi Penjualan dengan Keputusan Penggunan Platform Pesan Antar Makanan Online di Kota Bandung
This study aims to analyze the influence of E-Service Quality and sales promotion on consumers' usage decisions of GoFood services in Bandung City. Indonesia's food delivery service industry has experienced significant growth with transaction values reaching USD 5.5 billion in 2022 and projected to grow to USD 12.7 billion by 2025. Amid intense competition between GoFood, GrabFood, and ShopeeFood, understanding the factors influencing consumer decisions has become crucial. The research employs a quantitative approach with a causal design to examine cause-and-effect relationships between variables. Primary data were collected through questionnaires distributed to 100 GoFood users in Bandung City using nonprobability sampling with incidental sampling method. Data analysis was conducted using multiple linear regression with hypothesis testing through t-test, F-test, and coefficient of determination. The results indicate that E-Service Quality has a positive and significant effect on GoFood usage decisions, as does sales promotion. Simultaneously, both variables are proven to have a significant influence on GoFood service usage decisions. These findings provide practical implications for digital platforms to enhance electronic service quality and optimize sales promotion strategies in maintaining consumer loyalty in the digital economy era.
E-Service Quality; Sales Promotion; Usage Decision; Food Delivery Services; Digital Consumer Behavior
Copyright (c) 2026 Nadila Elsa, Halimah Zahrah (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
Peran Digital Marketing dan Harga Terhadap Keputusan Pembelian Batu Alam
The rapid development of information and communication technology has led to significant changes in marketing strategies, particularly through the implementation of digital marketing. Digital marketing enables companies to reach consumers more widely, quickly, and efficiently, and plays an important role in influencing purchasing decisions. This study aims to analyze the effect of digital marketing and price on consumer purchasing decisions of natural stone products at Jibalstones. This research employs a quantitative approach, with data collected through questionnaires distributed to Jibalstones consumers. The data were analyzed using multiple linear regression analysis to examine the influence of each variable. The results indicate that digital marketing has a positive and significant effect on purchasing decisions, suggesting that effective utilization of digital platforms can increase consumer interest and trust. In addition, price also has a significant effect on purchasing decisions, where consumers tend to choose products with competitive prices that are proportional to the quality offered. Simultaneously, digital marketing and price have a significant influence on consumer purchasing decisions. These findings are expected to provide insights for companies in formulating effective digital marketing strategies and appropriate pricing policies to enhance competitiveness and increase sales of natural stone products.
digital marketing, price, purchasing decision, natural stone, Jibalstones.
Copyright (c) 2026 Rizal Mustofa, Halimah Zahrah (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
Analisis Peran Pasar Uang dan Lembaga Keuangan dalam Menjaga Stabilitas Likuiditas Ekonomi Nasional
This article aims to examine the relationship between money market mechanisms and the role of financial institutions in supporting national economic stability. This research was conducted using a systematic literature review method, reviewing various scientific articles from SINTA-accredited journals and trusted sources on Google Scholar. This approach was chosen to gain a more comprehensive understanding of how the money market functions and to examine the contribution of financial institutions in supporting the economy, especially amidst constantly changing market conditions. Financial institutions play a crucial role in maintaining the smooth flow of funds, building market participant trust, and reducing the risk of liquidity imbalances that could disrupt the economic cycle. Meanwhile, the existence of an efficient money market helps maintain financial system stability, particularly in the face of current economic pressures and market uncertainty. With clear regulations and effective supervision, the money market can serve as a pillar of economic stability. This mechanism helps mitigate economic shocks and strengthens the resilience of the national economy. Ultimately, this is expected to build stronger economic independence in the future to improve public welfare.
Financial Markets; Financial Institutions; Liquidity; Stability.
Copyright (c) 2026 Bunga Aura Salsabilla, Hilmi Astuti , Indah Syaidah Muttiah, Devansyah Setiawan (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
Pengaruh Pemasaran Influencer dan Strategi Penetapan Harga Terhadap Proses Keputusan Pembelian Air Minum Dalam Kemasan (AMDK)
The packaged drinking water (AMDK) industry in Indonesia is facing increasingly intense competition due to rapid urbanization, high mobility among Generation Z, and the dominance of major brands such as Le Minerale. This condition encourages companies to optimize marketing strategies, particularly influencer marketing and pricing strategies, to influence young consumers’ purchase decision processes. This study aims to analyze the effect of influencer marketing and pricing strategy on t he purchase decision process of AMDK among Faculty of Economics and Business students aged 19–23 years. This research adopts a quantitative approach with a causal design and a cross-sectional survey method. Data were collected through questionnaires from 150 respondents selected using stratified random sampling and analyzed using multiple linear regression. The results indicate that influencer marketing has a positive and significant effect and serves as the dominant factor influencing the AMDK purchase decision process. Pricing strategy also has a positive and significant effect, although it plays a complementary role. Simultaneously, influencer marketing and pricing strategy significantly affect the purchase decision process, with a contribution of 47.9%. The study concludes that the synergy between influencer credibility and competitive price perception strengthens the AMDK purchase decision process among Generation Z consumers. These findings contribute theoretically to digital marketing and consumer behavior literature and provide practical implications for companies in designing effective marketing strategies targeting young consumers.
influencer marketing, pricing strategy, purchase decision process, packaged drinking water, Generation Z.
Copyright (c) 2026 Afifa Nabila, Halimah Zahrah (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
Pengaruh Harga Paket Internet dan Kualitas Layanan Terhadap Loyalitas Pelanggan
The widespread increase in internet usage has driven progress in the telecommunications sector, especially among internet service providers. Price and service quality are important factors influencing customer loyalty. This study aims to analyze the effect of price and service quality on customer loyalty at R and R Cell Terusan Buah Batu. This study uses a quantitative approach with descriptive and verification methods. The research sample was obtained using the Accidental Sampling technique. Data were collected using a questionnaire with a Likert scale of 1-5 that has been tested for validity and reliability. The data analysis technique used multiple linear regression analysis with the help of SPSS version 25. The results of the study indicate that price has no positive and insignificant effect on customer loyalty. Service quality has a positive and significant effect on customer loyalty. Price and service quality simultaneously have a significant effect on customer loyalty. Service quality has a more dominant influence than price. It can be concluded that the combination of price and service quality has a substantial impact on customer loyalty. Suggestions in this study can formulate more effective marketing strategies based on an understanding of the factors that influence customer loyalty.
Price; Service quality; Customer loyalty; Internet packages
Copyright (c) 2026 Riezka Putri Imanda, Halimah Zahrah (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
Pengaruh Electronic Word of Mouth, Pengalaman Pelanggan, dan Kepercayaan terhadap Minat Beli pada FamilyMart Pahlawan Revolusi
The phenomenon of competition in the modern retail industry in Indonesia is increasing along with changes in consumer behavior and the rapid growth of digital information. Although FamilyMart has successfully expanded its outlets across various regions, a decline in the Top Brand Index indicates problems in non-physical aspects such as customer perception, shopping experience, and trust. This study aims to analyze the influence of Electronic Word of Mouth, Customer Experience, and Trust on Purchase Intention at FamilyMart Pahlawan Revolusi. The research employed a quantitative approach using a survey method through questionnaires distributed to FamilyMart Pahlawan Revolusi customers and was analyzed using Structural Equation Modeling–Partial Least Square (SEM-PLS). The results show that Electronic Word of Mouth has a positive and significant effect on Purchase Intention. Customer Experience also has a positive and significant effect on Purchase Intention, where comfortable shopping experiences, adequate facilities, and transaction convenience can increase customers’ buying interest. In addition, Trust has a positive and significant influence on Purchase Intention, indicating that customers’ confidence in product quality, service, and company consistency plays an important role in shaping purchase intention. These findings confirm that the combination of digital reviews, direct customer experience, and trust level are key determinants in increasing customer Purchase Intention in modern retail, particularly FamilyMart. Therefore, companies need to improve service quality, maintain positive online reviews, and continuously build customer trust as part of future marketing strategies.
Copyright (c) 2026 Wahid Pasha Purnama, Adnan Kasofi, Sabo Hermawan (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
Faktor-Faktor yang Memengaruhi Behavioral Intention Penggunaan Chatbot Shopee pada Gen Z di DKI Jakarta
This study aims to analyze the factors that influence Generation Z's behavioral intention in using Shopee chatbots as artificial intelligence-based customer service on e-commerce platforms. The variables tested in this study include performance expectancy, social influence, and trust in behavioral intention. This study uses a quantitative approach with a survey method. Data was collected from Generation Z respondents residing in DKI Jakarta who had used the Shopee chatbot. The sampling technique used was purposive sampling. Data was collected through an online questionnaire. The data analysis technique used was Structural Equation Modeling (SEM) with a Partial Least Squares (PLS) approach to test the relationship between variables in the research model. The results showed that performance expectancy and social influence had a positive and significant effect on trust. Furthermore, trust and social influence were found to have a positive and significant effect on behavioral intention to use the Shopee chatbot. However, performance expectancy did not show a significant direct effect on behavioral intention. Furthermore, the test results showed that trust mediates the effect of performance expectancy and social influence on behavioral intention. These findings indicate that user trust plays an important role in driving Generation Z's intention to use Shopee's chatbot. This study recommends that e-commerce companies, especially Shopee, focus more on developing chatbots that improve reliability, security, and response quality in order to build user trust and increase the intention to use chatbot services on an ongoing basis.
Performance Expectancy, Social Influence, Trust, Behavioral Intention, Chatbot Shopee
Copyright (c) 2026 Hipnu Maulana, Mohamad Rizan, Ryna Parlyna (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
Pengaruh Net Profit Margin (NPM) Dan Total Asset Turnover (TATO) Terhadap Return On Asset (ROA) Pada Perusahaan Sub Sektor Farmasi Yang Terdaftar Di Bursa Efek Indonesia Periode 2020-2024
This study aims to analyze the effect of Net Profit Margin (NPM) and Total Asset Turnover (TATO) on Return on Assets (ROA) in pharmaceutical companies listed on the Indonesia Stock Exchange for the 2020–2024 period. This study uses quantitative methods with secondary data in the form of annual financial reports. The research sample consisted of six companies with a total of 30 observations, analyzed using panel data regression. Based on the results of the model selection test, the best model used was the Random Effects Model (REM). The results show that partially, NPM has a positive and significant effect on ROA, while TATO has no significant effect on ROA. However, simultaneously, NPM and TATO significantly influence ROA. The Adjusted R-squared value of 0.770689 indicates that the independent variables explain 77.07% of the variation in ROA. This study implies that increasing profitability in pharmaceutical companies is more influenced by the ability to generate net income than by asset turnover efficiency.
Net Profit Margin; Total Asset Turnover; Return on Assets; Panel Data Regression; Pharmaceutical Company.
Copyright (c) 2026 Wildan Fathil Padil, Dava Indira Dandy, Alfiana Alfiana (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
Pengaruh Current Ratio (CR) Dan Return On Assets (ROA) Terhadap Price Book Value (PBV) Pada Perusahaan Industri Makanan & Minuman Yang Terdaftar Di Bursa Efek Indonesia Periode 2020-2024
This study aims to analyze the effect of Current Ratio (CR) and Return on Assets (ROA) on Price to Book Value (PBV) in food and beverage sub-sector companies listed on the Indonesia Stock Exchange (IDX) for the 2020–2024 period. The research method used is a quantitative approach with an associative research type. The data used are secondary data in the form of annual financial reports of companies obtained from the official IDX website and each company. The analysis technique used is panel data regression with a Random Effect Model (REM) estimated using the Generalized Least Square (GLS) method. The results show that partially Current Ratio (CR) has a negative and significant effect on Price to Book Value (PBV), while Return on Assets (ROA) has a positive and significant effect on PBV. Simultaneously, CR and ROA have a significant effect on PBV. The coefficient of determination value of 97.3% indicates that most of the variation in PBV can be explained by CR and ROA, while the remainder is influenced by other variables outside the research model. The results of this study indicate that profitability has a more dominant role than liquidity in determining company value.
Current Ratio, Return On Assets, Price Book Value, Company Value, Food and Beverage Industry
Copyright (c) 2026 Dava Indira Dandy, Wildan Fathil Padil, Alfiana Alfiana (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
Pengaruh Gross Profit Margin (GPM) Dan Debt To Equity Ratio (DER) Terhadap Return On Assets (ROA) Pada Perusahaan Industri Batubara Yang Terdaftar Di BEI Periode 2020-2024
This study aims to examine the effect of Gross Profit Margin (GPM) and Debt to Equity Ratio (DER) on Return on Assets (ROA) of coal industry companies listed on the Indonesia Stock Exchange during the 2020–2024 period. This study applies a quantitative approach with a descriptive research design. The data used are secondary data obtained from annual financial statements and analyzed using panel data regression. Based on the model selection results using the Chow test and Hausman test, the Random Effect Model was selected as the best estimation model. The results show that partially GPM has a positive and significant effect on ROA, while DER has a negative and significant effect on ROA. Simultaneously, GPM and DER have a significant effect on ROA. The R-squared value of 0.653058 indicates that GPM and DER explain 65.31% of the variation in ROA, while the remaining variation is explained by other variables outside the model. This study is expected to provide empirical evidence in analyzing profitability performance in coal industry companies.
Copyright (c) 2026 Fadlillah Ramadhan, Meilanie Tri Pratiwi, Kylla Almira Rahma Fadzillah, Dini Nurhandayani, Alfiana Alfiana (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
Analisis Efisiensi Proses Produksi pada Usaha Percetakan Solo Screen di Kota Surakarta
Penelitian ini bertujuan untuk menganalisis pengaruh tenaga kerja, kualitas proses produksi, dan ketepatan waktu produksi terhadap efisiensi proses produksi pada usaha percetakan di Kota Surakarta. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei melalui penyebaran kuesioner kepada 15 responden yang terlibat dalam proses produksi. Teknik analisis data menggunakan analisis regresi linier berganda dengan bantuan software SPSS. Hasil penelitian menunjukkan bahwa tenaga kerja, kualitas proses produksi, dan ketepatan waktu produksi memiliki pengaruh positif terhadap efisiensi proses produksi. Namun, secara parsial maupun simultan ketiga variabel tersebut belum menunjukkan pengaruh yang signifikan secara statistik. Variabel ketepatan waktu produksi memiliki kontribusi pengaruh paling besar dibandingkan variabel lainnya. Nilai koefisien determinasi menunjukkan bahwa variabel independen mampu menjelaskan sebagian variasi efisiensi proses produksi, sedangkan sisanya dipengaruhi oleh faktor lain di luar model penelitian. Penelitian ini memberikan implikasi bahwa peningkatan efisiensi proses produksi dapat dilakukan melalui optimalisasi manajemen waktu produksi, peningkatan kualitas proses produksi, serta pengembangan kompetensi tenaga kerja.
Copyright (c) 2026 Bekti Adhiansah, Muhammad Syihabuddin (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
Strategi Meningkatkan Engagement Konten di Media Sosial pada SOLO SCREEN
Penelitian ini bertujuan untuk menganalisis strategi konten TikTok SOLO SCREEN dalam meningkatkan engagement media sosial. Strategi konten yang diteliti meliputi kreativitas dan visual, interaktivitas, serta konsistensi unggahan. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Data dikumpulkan melalui penyebaran kuesioner kepada 25 responden yang merupakan audiens akun TikTok SOLO SCREEN. Teknik analisis data yang digunakan meliputi analisis statistik deskriptif, uji validitas, uji reliabilitas, serta uji hipotesis menggunakan analisis regresi linier berganda dengan bantuan perangkat lunak SPSS. Hasil penelitian menunjukkan bahwa variabel kreativitas dan visual serta konsistensi unggahan berpengaruh positif dan signifikan terhadap engagement media sosial. Sementara itu, variabel interaktivitas tidak berpengaruh signifikan terhadap engagement media sosial. Temuan ini menunjukkan bahwa strategi konten yang menekankan kreativitas, daya tarik visual, dan konsistensi dalam penyajian konten mampu meningkatkan engagement audiens pada akun TikTok SOLO SCREEN. Penelitian ini diharapkan dapat menjadi bahan pertimbangan bagi pelaku usaha dalam merancang strategi konten media sosial yang efektif.
Copyright (c) 2026 Restu Handoyo Siwani, Muhammad Syihabuddin (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
Faktor-Faktor yang Memengaruhi Continuance Intention Penggunaan QRIS BRI Merchant oleh Pelaku UMKM di Jakarta
This study aims to analyze the effects of perceived ease of use, perceived usefulness, and trust on the continuance intention to use QRIS BRI Merchant among Micro, Small, and Medium Enterprises (MSMEs) in DKI Jakarta, partially. This research employs a quantitative approach using a survey method and Structural Equation Modeling with a Partial Least Squares (SEM-PLS) technique. The sample consists of 160 MSME owners who use QRIS BRI Merchant in DKI Jakarta, selected through purposive sampling. The data were analyzed using SmartPLS software. The results indicate that: (1) perceived ease of use has a positive and significant effect on the continuance intention to use QRIS BRI Merchant; (2) perceived usefulness has a positive and significant effect on the continuance intention to use QRIS BRI Merchant; and (3) trust has a positive and significant effect on the continuance intention to use QRIS BRI Merchant. These findings highlight the importance of system usability, perceived benefits, and user trust in encouraging the sustained use of digital payment systems. This study is expected to provide practical insights for banking institutions to enhance the quality and reliability of QRIS services in order to support the long-term adoption of digital payment systems among MSMEs.
perceived ease of use, perceived usefulness, trust, continuance intention, QRIS BRI Merchant
Copyright (c) 2026 Daril Fajar Ardiyansyah, Diena Noviarini, Ringga Sentagi Asa (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
Pembiayaan Jangka Pendek dan Pembiayaan Jangka Panjang Keuangan Internasional
The importance of short-term and long-term financing in international financial management as part of a business strategy to address global economic changes. Short-term financing is typically used to meet liquidity and working capital needs, particularly for cross-border activities such as exports and imports, using instruments such as trade credit, international trade paper, Euro-denominated loans, and internal financing. Meanwhile, long-term financing facilitates major investments, business expansion, and strengthens a company's capital structure, with bonds being the primary instrument. This article also discusses various strategic considerations taken into account when selecting international financing sources, such as the cost of funds, exchange rate fluctuations, interest rate parity, and global financial risks, including exchange rate, interest rate, liquidity, and political risks. Case studies of short-term and long-term financing demonstrate that effective risk management, such as hedging strategies, and thorough analysis are necessary for making informed international financing decisions. Therefore, effective international financing management can help maintain financial stability, improve efficiency, and enhance business competitiveness in the global market.
Short-term financing; Long-term financing; International financial management; Global financial risks; Funding structures.
Copyright (c) 2026 Wahidah Nazmi Lailia, Fadlillah Ramadhan, Wildan Fathil Padil, Perwito Perwito (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
Analisis Pengaruh Net Profit Margin (NPM) dan Total Assets Turnover (TATO) Terhadap Return on Assets (ROA) pada Perusahaan Industri Logam dan Mineral yang Terdaftar di BEI
Financial performance reflects a company's ability to manage its resources efficiently. One commonly used measure of financial performance is Return on Assets (ROA), which indicates a company's ability to generate profits from its total assets. Fundamental factors that can affect ROA include Net Profit Margin (NPM), which reflects a company's ability to generate net profit from sales, and Total Asset Turnover (TATO), which indicates a company's effectiveness in utilizing assets to generate revenue. This study aims to analyze the effect of NPM and TATO on Return on Assets (ROA) as a proxy for financial performance in Industry Metals and Minerals companies listed on the Indonesia Stock Exchange. The benefits of this study are expected to provide input for company management as well as serving as a reference for investors before making investment decisions. The research method uses a quantitative approach with panel data regression analysis of the company's financial statements during the research period. The results of this study are expected to strengthen empirical evidence regarding the effect of NPM and TATO on ROA as indicators of company financial performance.
Financial Performance; Metals and Mineral; NPM; TATO; ROA
Copyright (c) 2026 Pina Aulia Maharani, Wahidah Nazmi Lailia, Mila Salbiyah, Alfiana Alfiana (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
Pengaruh Paritas Daya Beli, Paritas Suku Bunga Terhadap Nilai Tukar Rupiah Dan Dollar Amerika Serikat Periode 2020-2024
Exchange rates react to changes in inflation and interest rates. There are at least three theories explaining the relationship between inflation, interest rates, and exchange rates: purchasing power parity, interest rate parity, and the international Fisher effect. This study aims to examine the influence of purchasing power parity, interest rate parity, and the international Fisher effect on the rupiah exchange rate against the US dollar. The study population includes time series data on inflation, nominal interest rates, real interest rates, and the rupiah exchange rate. Secondary data used are quarterly reports on inflation, nominal interest rates, real interest rates, and the rupiah exchange rate. The independent variables used are purchasing power parity, interest rate parity, and the international Fisher effect. Meanwhile, the dependent variable used is the rupiah exchange rate against the US dollar. The results of this study indicate that purchasing power parity and interest rate parity simultaneously have a significant influence on the rupiah/US dollar exchange rate.
Purchasing Power Parity; Interest Rate Parity; Rupiah Exchange Rate/US Dollar.
Copyright (c) 2026 Dini Nurhandayani, Pujiyanti Pujiyanti, Yusup Murdani, Perwito Perwito (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
Pengaruh Kualitas Produk Dan Harga Terhadap Loyalitas Pelanggan Dengan Kepuasan Pelanggan Sebagai Variabel Mediasi Pada Toko Roti Bonni Di Sumbawa
Fenomena meningkatnya persaingan usaha roti dan bakery di Kabupaten Sumbawa menuntut pelaku usaha untuk tidak hanya menarik pelanggan baru, tetapi juga mempertahankan pelanggan melalui pembentukan loyalitas. Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk dan harga terhadap loyalitas pelanggan dengan kepuasan pelanggan sebagai variabel mediasi pada Toko Roti Bonni di Sumbawa. Penelitian ini menggunakan pendekatan kuantitatif dengan metode Partial Least Squarem Structural Equation Modeling (PLS-SEM) dengan bantuan software smartPLS 4.0. Sampel penelitian berjumlah 190 responden yang ditentukan menggunakan teknik purposive sampling. Pengumpulan data dilakukan melalui penyebaran kuesioner, kemudian dianalisis melalui pengujian outer model dan inner model untuk menguji hubungan antarvariabel yang diteliti. Hasil penelitian menunjukkan bahwa kualitas produk dan harga berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Selanjutnya, harga dan kepuasan pelanggan berpengaruh positif dan signifikan terhadap loyalitas pelanggan, sedangkan kualitas produk tidak berpengaruh signifikan secara langsung terhadap loyalitas pelanggan. Pengujian efek mediasi membuktikan bahwa kepuasan pelanggan mampu memediasi pengaruh kualitas produk dan harga terhadap loyalitas pelanggan.
Kualitas Produk; Harga; Kepuasan Pelanggan; Loyalitas Pelanggan.
Copyright (c) 2026 Fika Dhahiratul Erliana, Hanifa Sri Nuryani (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
Pengaruh Word Of Mouth, Potongan Harga, Dan Kualitas Layanan Terhadap Minat Pembelian Ulang Dengan Kepuasan Pelanggan Sebagai Variabel Mediasi Pada Produk Tomoro Coffee di Sumbawa
Fenomena meningkatnya persaingan industri kedai kopi di daerah Kabupaten Sumbawa, yang menuntut pelaku usaha untuk tidak hanya menarik pelanggan baru, tetapi juga mempertahankan pelanggan melalui peningkatan minat pembelian ulang. Penelitian ini bertujuan untuk menganalisis pengaruh word of mouth, potongan harga, dan kualitas layanan terhadap minat pembelian ulang dengan kepuasan pelanggan sebagai variabel mediasi pada produk Tomoro Coffee di Sumbawa. Penelitian ini menggunakan pendekatan kuantitatif dengan metode Partial Least Squares–Structural Equation Modeling (PLS-SEM). Sampel penelitian berjumlah 180 responden yang ditentukan menggunakan teknik purposive sampling. Pengumpulan data dilakukan melalui penyebaran kuesioner secara langsung kepada pelanggan Tomoro Coffee di Sumbawa, kemudian dianalisis melalui pengujian outer model dan inner model untuk menguji validitas, reliabilitas, serta hubungan antarvariabel penelitian. Hasil penelitian menunjukkan bahwa word of mouth tidak berpengaruh signifikan terhadap kepuasan pelanggan, sedangkan potongan harga dan kualitas layanan berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Selanjutnya, word of mouth berpengaruh positif dan signifikan terhadap minat pembelian ulang, sementara potongan harga, kualitas layanan dan kepuasan pelanggan tidak berpengaruh signifikan terhadap minat pembelian ulang. Pengujian efek mediasi menunjukkan bahwa kepuasan pelanggan tidak mampu memediasi pengaruh word of mouth, potongan harga, maupun kualitas layanan terhadap minat pembelian ulang. Temuan ini mengindikasikan bahwa minat pembelian ulang pelanggan Tomoro Coffee di Sumbawa lebih dipengaruhi oleh faktor komunikasi konsumen dan insentif harga secara langsung dibandingkan oleh kepuasan pelanggan sebagai mekanisme perantara.
Word Of Mouth; Potongan Harga; Kualitas Layanan; Kepuasan Pelanggan; Minat Pembelian Ulang
Copyright (c) 2026 Irena Pasha Hayyi, Hanifa Sri Nuryani (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
Pengaruh NPM, DER terhadap ROE pada Perusahaan Properti dan Real Estate yang terdaftar di BEI (2021-2024)
This study aims to examine the impact of net profit margin (NPM) and debt-to-equity ratio (DER) on return on equity (ROE) in property companies listed on the Indonesia Stock Exchange (IDX). Previous studies have shown that although NPM has a significant positive effect on ROE, the effect of DER depends on the company's leverage level. Simultaneously, it has been proven that both NPM and DER have a significant effect on ROE. As a result, policies that encourage profit efficiency and a balanced capital structure are likely to be crucial factors in increasing equity profits for companies in the property sector. However, the researchers' findings state that DER has no effect on ROE, while NPM affects ROE in property and real estate companies listed on the Indonesia Stock Exchange.
Net Profit Margin; Debt to Equity Ratio; Return on Equity
Copyright (c) 2026 Djalalludin Akbar, Mutiara Hayandani, Anggun Fitria Novianti, Fadila Siti Nuraeni, Alfiana Alfiana (Author) https://creativecommons.org/licenses/by-nc-sa/4.0