Indonesia Economic Journal eISSN 3090-4552 & pISSN 3090-4609 publised by Indo Publishing twice a year in June and December accepts research articles, both empirical studies and literature studies that focus on the fields of Economics, Accounting, and Management. Languages used in this journal are Indonesia and English.
Analisis Peran Pasar Uang dan Lembaga Keuangan dalam Menjaga Stabilitas Likuiditas Ekonomi Nasional
This article aims to examine the relationship between money market mechanisms and the role of financial institutions in supporting national economic stability. This research was conducted using a systematic literature review method, reviewing various scientific articles from SINTA-accredited journals and trusted sources on Google Scholar. This approach was chosen to gain a more comprehensive understanding of how the money market functions and to examine the contribution of financial institutions in supporting the economy, especially amidst constantly changing market conditions. Financial institutions play a crucial role in maintaining the smooth flow of funds, building market participant trust, and reducing the risk of liquidity imbalances that could disrupt the economic cycle. Meanwhile, the existence of an efficient money market helps maintain financial system stability, particularly in the face of current economic pressures and market uncertainty. With clear regulations and effective supervision, the money market can serve as a pillar of economic stability. This mechanism helps mitigate economic shocks and strengthens the resilience of the national economy. Ultimately, this is expected to build stronger economic independence in the future to improve public welfare.
Financial Markets; Financial Institutions; Liquidity; Stability.
Copyright (c) 2026 Bunga Aura Salsabilla, Hilmi Astuti , Indah Syaidah Muttiah, Devansyah Setiawan (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
Pengaruh Pemasaran Influencer dan Strategi Penetapan Harga Terhadap Proses Keputusan Pembelian Air Minum Dalam Kemasan (AMDK)
The packaged drinking water (AMDK) industry in Indonesia is facing increasingly intense competition due to rapid urbanization, high mobility among Generation Z, and the dominance of major brands such as Le Minerale. This condition encourages companies to optimize marketing strategies, particularly influencer marketing and pricing strategies, to influence young consumers’ purchase decision processes. This study aims to analyze the effect of influencer marketing and pricing strategy on t he purchase decision process of AMDK among Faculty of Economics and Business students aged 19–23 years. This research adopts a quantitative approach with a causal design and a cross-sectional survey method. Data were collected through questionnaires from 150 respondents selected using stratified random sampling and analyzed using multiple linear regression. The results indicate that influencer marketing has a positive and significant effect and serves as the dominant factor influencing the AMDK purchase decision process. Pricing strategy also has a positive and significant effect, although it plays a complementary role. Simultaneously, influencer marketing and pricing strategy significantly affect the purchase decision process, with a contribution of 47.9%. The study concludes that the synergy between influencer credibility and competitive price perception strengthens the AMDK purchase decision process among Generation Z consumers. These findings contribute theoretically to digital marketing and consumer behavior literature and provide practical implications for companies in designing effective marketing strategies targeting young consumers.
influencer marketing, pricing strategy, purchase decision process, packaged drinking water, Generation Z.
Copyright (c) 2026 Afifa Nabila, Halimah Zahrah (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
Pengaruh Harga Paket Internet dan Kualitas Layanan Terhadap Loyalitas Pelanggan
The widespread increase in internet usage has driven progress in the telecommunications sector, especially among internet service providers. Price and service quality are important factors influencing customer loyalty. This study aims to analyze the effect of price and service quality on customer loyalty at R and R Cell Terusan Buah Batu. This study uses a quantitative approach with descriptive and verification methods. The research sample was obtained using the Accidental Sampling technique. Data were collected using a questionnaire with a Likert scale of 1-5 that has been tested for validity and reliability. The data analysis technique used multiple linear regression analysis with the help of SPSS version 25. The results of the study indicate that price has no positive and insignificant effect on customer loyalty. Service quality has a positive and significant effect on customer loyalty. Price and service quality simultaneously have a significant effect on customer loyalty. Service quality has a more dominant influence than price. It can be concluded that the combination of price and service quality has a substantial impact on customer loyalty. Suggestions in this study can formulate more effective marketing strategies based on an understanding of the factors that influence customer loyalty.
Price; Service quality; Customer loyalty; Internet packages
Copyright (c) 2026 Riezka Putri Imanda, Halimah Zahrah (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
Pengaruh Electronic Word of Mouth, Pengalaman Pelanggan, dan Kepercayaan terhadap Minat Beli pada FamilyMart Pahlawan Revolusi
The phenomenon of competition in the modern retail industry in Indonesia is increasing along with changes in consumer behavior and the rapid growth of digital information. Although FamilyMart has successfully expanded its outlets across various regions, a decline in the Top Brand Index indicates problems in non-physical aspects such as customer perception, shopping experience, and trust. This study aims to analyze the influence of Electronic Word of Mouth, Customer Experience, and Trust on Purchase Intention at FamilyMart Pahlawan Revolusi. The research employed a quantitative approach using a survey method through questionnaires distributed to FamilyMart Pahlawan Revolusi customers and was analyzed using Structural Equation Modeling–Partial Least Square (SEM-PLS). The results show that Electronic Word of Mouth has a positive and significant effect on Purchase Intention. Customer Experience also has a positive and significant effect on Purchase Intention, where comfortable shopping experiences, adequate facilities, and transaction convenience can increase customers’ buying interest. In addition, Trust has a positive and significant influence on Purchase Intention, indicating that customers’ confidence in product quality, service, and company consistency plays an important role in shaping purchase intention. These findings confirm that the combination of digital reviews, direct customer experience, and trust level are key determinants in increasing customer Purchase Intention in modern retail, particularly FamilyMart. Therefore, companies need to improve service quality, maintain positive online reviews, and continuously build customer trust as part of future marketing strategies.
Copyright (c) 2026 Wahid Pasha Purnama, Adnan Kasofi, Sabo Hermawan (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
Faktor-Faktor yang Memengaruhi Behavioral Intention Penggunaan Chatbot Shopee pada Gen Z di DKI Jakarta
This study aims to analyze the factors that influence Generation Z's behavioral intention in using Shopee chatbots as artificial intelligence-based customer service on e-commerce platforms. The variables tested in this study include performance expectancy, social influence, and trust in behavioral intention. This study uses a quantitative approach with a survey method. Data was collected from Generation Z respondents residing in DKI Jakarta who had used the Shopee chatbot. The sampling technique used was purposive sampling. Data was collected through an online questionnaire. The data analysis technique used was Structural Equation Modeling (SEM) with a Partial Least Squares (PLS) approach to test the relationship between variables in the research model. The results showed that performance expectancy and social influence had a positive and significant effect on trust. Furthermore, trust and social influence were found to have a positive and significant effect on behavioral intention to use the Shopee chatbot. However, performance expectancy did not show a significant direct effect on behavioral intention. Furthermore, the test results showed that trust mediates the effect of performance expectancy and social influence on behavioral intention. These findings indicate that user trust plays an important role in driving Generation Z's intention to use Shopee's chatbot. This study recommends that e-commerce companies, especially Shopee, focus more on developing chatbots that improve reliability, security, and response quality in order to build user trust and increase the intention to use chatbot services on an ongoing basis.
Performance Expectancy, Social Influence, Trust, Behavioral Intention, Chatbot Shopee
Copyright (c) 2026 Hipnu Maulana, Mohamad Rizan, Ryna Parlyna (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
Pengaruh Net Profit Margin (NPM) Dan Total Asset Turnover (TATO) Terhadap Return On Asset (ROA) Pada Perusahaan Sub Sektor Farmasi Yang Terdaftar Di Bursa Efek Indonesia Periode 2020-2024
This study aims to analyze the effect of Net Profit Margin (NPM) and Total Asset Turnover (TATO) on Return on Assets (ROA) in pharmaceutical companies listed on the Indonesia Stock Exchange for the 2020–2024 period. This study uses quantitative methods with secondary data in the form of annual financial reports. The research sample consisted of six companies with a total of 30 observations, analyzed using panel data regression. Based on the results of the model selection test, the best model used was the Random Effects Model (REM). The results show that partially, NPM has a positive and significant effect on ROA, while TATO has no significant effect on ROA. However, simultaneously, NPM and TATO significantly influence ROA. The Adjusted R-squared value of 0.770689 indicates that the independent variables explain 77.07% of the variation in ROA. This study implies that increasing profitability in pharmaceutical companies is more influenced by the ability to generate net income than by asset turnover efficiency.
Net Profit Margin; Total Asset Turnover; Return on Assets; Panel Data Regression; Pharmaceutical Company.
Copyright (c) 2026 Wildan Fathil Padil, Dava Indira Dandy, Alfiana Alfiana (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
Pengaruh Current Ratio (CR) Dan Return On Assets (ROA) Terhadap Price Book Value (PBV) Pada Perusahaan Industri Makanan & Minuman Yang Terdaftar Di Bursa Efek Indonesia Periode 2020-2024
This study aims to analyze the effect of Current Ratio (CR) and Return on Assets (ROA) on Price to Book Value (PBV) in food and beverage sub-sector companies listed on the Indonesia Stock Exchange (IDX) for the 2020–2024 period. The research method used is a quantitative approach with an associative research type. The data used are secondary data in the form of annual financial reports of companies obtained from the official IDX website and each company. The analysis technique used is panel data regression with a Random Effect Model (REM) estimated using the Generalized Least Square (GLS) method. The results show that partially Current Ratio (CR) has a negative and significant effect on Price to Book Value (PBV), while Return on Assets (ROA) has a positive and significant effect on PBV. Simultaneously, CR and ROA have a significant effect on PBV. The coefficient of determination value of 97.3% indicates that most of the variation in PBV can be explained by CR and ROA, while the remainder is influenced by other variables outside the research model. The results of this study indicate that profitability has a more dominant role than liquidity in determining company value.
Current Ratio, Return On Assets, Price Book Value, Company Value, Food and Beverage Industry
Copyright (c) 2026 Dava Indira Dandy, Wildan Fathil Padil, Alfiana Alfiana (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
Pengaruh Gross Profit Margin (GPM) Dan Debt To Equity Ratio (DER) Terhadap Return On Assets (ROA) Pada Perusahaan Industri Batubara Yang Terdaftar Di BEI Periode 2020-2024
This study aims to examine the effect of Gross Profit Margin (GPM) and Debt to Equity Ratio (DER) on Return on Assets (ROA) of coal industry companies listed on the Indonesia Stock Exchange during the 2020–2024 period. This study applies a quantitative approach with a descriptive research design. The data used are secondary data obtained from annual financial statements and analyzed using panel data regression. Based on the model selection results using the Chow test and Hausman test, the Random Effect Model was selected as the best estimation model. The results show that partially GPM has a positive and significant effect on ROA, while DER has a negative and significant effect on ROA. Simultaneously, GPM and DER have a significant effect on ROA. The R-squared value of 0.653058 indicates that GPM and DER explain 65.31% of the variation in ROA, while the remaining variation is explained by other variables outside the model. This study is expected to provide empirical evidence in analyzing profitability performance in coal industry companies.
Copyright (c) 2026 Fadlillah Ramadhan, Meilanie Tri Pratiwi, Kylla Almira Rahma Fadzillah, Dini Nurhandayani, Alfiana Alfiana (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
Analisis Efisiensi Proses Produksi pada Usaha Percetakan Solo Screen di Kota Surakarta
Penelitian ini bertujuan untuk menganalisis pengaruh tenaga kerja, kualitas proses produksi, dan ketepatan waktu produksi terhadap efisiensi proses produksi pada usaha percetakan di Kota Surakarta. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei melalui penyebaran kuesioner kepada 15 responden yang terlibat dalam proses produksi. Teknik analisis data menggunakan analisis regresi linier berganda dengan bantuan software SPSS. Hasil penelitian menunjukkan bahwa tenaga kerja, kualitas proses produksi, dan ketepatan waktu produksi memiliki pengaruh positif terhadap efisiensi proses produksi. Namun, secara parsial maupun simultan ketiga variabel tersebut belum menunjukkan pengaruh yang signifikan secara statistik. Variabel ketepatan waktu produksi memiliki kontribusi pengaruh paling besar dibandingkan variabel lainnya. Nilai koefisien determinasi menunjukkan bahwa variabel independen mampu menjelaskan sebagian variasi efisiensi proses produksi, sedangkan sisanya dipengaruhi oleh faktor lain di luar model penelitian. Penelitian ini memberikan implikasi bahwa peningkatan efisiensi proses produksi dapat dilakukan melalui optimalisasi manajemen waktu produksi, peningkatan kualitas proses produksi, serta pengembangan kompetensi tenaga kerja.
Copyright (c) 2026 Bekti Adhiansah, Muhammad Syihabuddin (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
Strategi Meningkatkan Engagement Konten di Media Sosial pada SOLO SCREEN
Penelitian ini bertujuan untuk menganalisis strategi konten TikTok SOLO SCREEN dalam meningkatkan engagement media sosial. Strategi konten yang diteliti meliputi kreativitas dan visual, interaktivitas, serta konsistensi unggahan. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Data dikumpulkan melalui penyebaran kuesioner kepada 25 responden yang merupakan audiens akun TikTok SOLO SCREEN. Teknik analisis data yang digunakan meliputi analisis statistik deskriptif, uji validitas, uji reliabilitas, serta uji hipotesis menggunakan analisis regresi linier berganda dengan bantuan perangkat lunak SPSS. Hasil penelitian menunjukkan bahwa variabel kreativitas dan visual serta konsistensi unggahan berpengaruh positif dan signifikan terhadap engagement media sosial. Sementara itu, variabel interaktivitas tidak berpengaruh signifikan terhadap engagement media sosial. Temuan ini menunjukkan bahwa strategi konten yang menekankan kreativitas, daya tarik visual, dan konsistensi dalam penyajian konten mampu meningkatkan engagement audiens pada akun TikTok SOLO SCREEN. Penelitian ini diharapkan dapat menjadi bahan pertimbangan bagi pelaku usaha dalam merancang strategi konten media sosial yang efektif.
Copyright (c) 2026 Restu Handoyo Siwani, Muhammad Syihabuddin (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
Faktor-Faktor yang Memengaruhi Continuance Intention Penggunaan QRIS BRI Merchant oleh Pelaku UMKM di Jakarta
This study aims to analyze the effects of perceived ease of use, perceived usefulness, and trust on the continuance intention to use QRIS BRI Merchant among Micro, Small, and Medium Enterprises (MSMEs) in DKI Jakarta, partially. This research employs a quantitative approach using a survey method and Structural Equation Modeling with a Partial Least Squares (SEM-PLS) technique. The sample consists of 160 MSME owners who use QRIS BRI Merchant in DKI Jakarta, selected through purposive sampling. The data were analyzed using SmartPLS software. The results indicate that: (1) perceived ease of use has a positive and significant effect on the continuance intention to use QRIS BRI Merchant; (2) perceived usefulness has a positive and significant effect on the continuance intention to use QRIS BRI Merchant; and (3) trust has a positive and significant effect on the continuance intention to use QRIS BRI Merchant. These findings highlight the importance of system usability, perceived benefits, and user trust in encouraging the sustained use of digital payment systems. This study is expected to provide practical insights for banking institutions to enhance the quality and reliability of QRIS services in order to support the long-term adoption of digital payment systems among MSMEs.
perceived ease of use, perceived usefulness, trust, continuance intention, QRIS BRI Merchant
Copyright (c) 2026 Daril Fajar Ardiyansyah, Diena Noviarini, Ringga Sentagi Asa (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
Pembiayaan Jangka Pendek dan Pembiayaan Jangka Panjang Keuangan Internasional
The importance of short-term and long-term financing in international financial management as part of a business strategy to address global economic changes. Short-term financing is typically used to meet liquidity and working capital needs, particularly for cross-border activities such as exports and imports, using instruments such as trade credit, international trade paper, Euro-denominated loans, and internal financing. Meanwhile, long-term financing facilitates major investments, business expansion, and strengthens a company's capital structure, with bonds being the primary instrument. This article also discusses various strategic considerations taken into account when selecting international financing sources, such as the cost of funds, exchange rate fluctuations, interest rate parity, and global financial risks, including exchange rate, interest rate, liquidity, and political risks. Case studies of short-term and long-term financing demonstrate that effective risk management, such as hedging strategies, and thorough analysis are necessary for making informed international financing decisions. Therefore, effective international financing management can help maintain financial stability, improve efficiency, and enhance business competitiveness in the global market.
Short-term financing; Long-term financing; International financial management; Global financial risks; Funding structures.
Copyright (c) 2026 Wahidah Nazmi Lailia, Fadlillah Ramadhan, Wildan Fathil Padil, Perwito Perwito (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
Analisis Pengaruh Net Profit Margin (NPM) dan Total Assets Turnover (TATO) Terhadap Return on Assets (ROA) pada Perusahaan Industri Logam dan Mineral yang Terdaftar di BEI
Financial performance reflects a company's ability to manage its resources efficiently. One commonly used measure of financial performance is Return on Assets (ROA), which indicates a company's ability to generate profits from its total assets. Fundamental factors that can affect ROA include Net Profit Margin (NPM), which reflects a company's ability to generate net profit from sales, and Total Asset Turnover (TATO), which indicates a company's effectiveness in utilizing assets to generate revenue. This study aims to analyze the effect of NPM and TATO on Return on Assets (ROA) as a proxy for financial performance in Industry Metals and Minerals companies listed on the Indonesia Stock Exchange. The benefits of this study are expected to provide input for company management as well as serving as a reference for investors before making investment decisions. The research method uses a quantitative approach with panel data regression analysis of the company's financial statements during the research period. The results of this study are expected to strengthen empirical evidence regarding the effect of NPM and TATO on ROA as indicators of company financial performance.
Financial Performance; Metals and Mineral; NPM; TATO; ROA
Copyright (c) 2026 Pina Aulia Maharani, Wahidah Nazmi Lailia, Mila Salbiyah, Alfiana Alfiana (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
Pengaruh Paritas Daya Beli, Paritas Suku Bunga Terhadap Nilai Tukar Rupiah Dan Dollar Amerika Serikat Periode 2020-2024
Exchange rates react to changes in inflation and interest rates. There are at least three theories explaining the relationship between inflation, interest rates, and exchange rates: purchasing power parity, interest rate parity, and the international Fisher effect. This study aims to examine the influence of purchasing power parity, interest rate parity, and the international Fisher effect on the rupiah exchange rate against the US dollar. The study population includes time series data on inflation, nominal interest rates, real interest rates, and the rupiah exchange rate. Secondary data used are quarterly reports on inflation, nominal interest rates, real interest rates, and the rupiah exchange rate. The independent variables used are purchasing power parity, interest rate parity, and the international Fisher effect. Meanwhile, the dependent variable used is the rupiah exchange rate against the US dollar. The results of this study indicate that purchasing power parity and interest rate parity simultaneously have a significant influence on the rupiah/US dollar exchange rate.
Purchasing Power Parity; Interest Rate Parity; Rupiah Exchange Rate/US Dollar.
Copyright (c) 2026 Dini Nurhandayani, Pujiyanti Pujiyanti, Yusup Murdani, Perwito Perwito (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
Pengaruh Kualitas Produk Dan Harga Terhadap Loyalitas Pelanggan Dengan Kepuasan Pelanggan Sebagai Variabel Mediasi Pada Toko Roti Bonni Di Sumbawa
Fenomena meningkatnya persaingan usaha roti dan bakery di Kabupaten Sumbawa menuntut pelaku usaha untuk tidak hanya menarik pelanggan baru, tetapi juga mempertahankan pelanggan melalui pembentukan loyalitas. Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk dan harga terhadap loyalitas pelanggan dengan kepuasan pelanggan sebagai variabel mediasi pada Toko Roti Bonni di Sumbawa. Penelitian ini menggunakan pendekatan kuantitatif dengan metode Partial Least Squarem Structural Equation Modeling (PLS-SEM) dengan bantuan software smartPLS 4.0. Sampel penelitian berjumlah 190 responden yang ditentukan menggunakan teknik purposive sampling. Pengumpulan data dilakukan melalui penyebaran kuesioner, kemudian dianalisis melalui pengujian outer model dan inner model untuk menguji hubungan antarvariabel yang diteliti. Hasil penelitian menunjukkan bahwa kualitas produk dan harga berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Selanjutnya, harga dan kepuasan pelanggan berpengaruh positif dan signifikan terhadap loyalitas pelanggan, sedangkan kualitas produk tidak berpengaruh signifikan secara langsung terhadap loyalitas pelanggan. Pengujian efek mediasi membuktikan bahwa kepuasan pelanggan mampu memediasi pengaruh kualitas produk dan harga terhadap loyalitas pelanggan.
Kualitas Produk; Harga; Kepuasan Pelanggan; Loyalitas Pelanggan.
Copyright (c) 2026 Fika Dhahiratul Erliana, Hanifa Sri Nuryani (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
Pengaruh Word Of Mouth, Potongan Harga, Dan Kualitas Layanan Terhadap Minat Pembelian Ulang Dengan Kepuasan Pelanggan Sebagai Variabel Mediasi Pada Produk Tomoro Coffee di Sumbawa
Fenomena meningkatnya persaingan industri kedai kopi di daerah Kabupaten Sumbawa, yang menuntut pelaku usaha untuk tidak hanya menarik pelanggan baru, tetapi juga mempertahankan pelanggan melalui peningkatan minat pembelian ulang. Penelitian ini bertujuan untuk menganalisis pengaruh word of mouth, potongan harga, dan kualitas layanan terhadap minat pembelian ulang dengan kepuasan pelanggan sebagai variabel mediasi pada produk Tomoro Coffee di Sumbawa. Penelitian ini menggunakan pendekatan kuantitatif dengan metode Partial Least Squares–Structural Equation Modeling (PLS-SEM). Sampel penelitian berjumlah 180 responden yang ditentukan menggunakan teknik purposive sampling. Pengumpulan data dilakukan melalui penyebaran kuesioner secara langsung kepada pelanggan Tomoro Coffee di Sumbawa, kemudian dianalisis melalui pengujian outer model dan inner model untuk menguji validitas, reliabilitas, serta hubungan antarvariabel penelitian. Hasil penelitian menunjukkan bahwa word of mouth tidak berpengaruh signifikan terhadap kepuasan pelanggan, sedangkan potongan harga dan kualitas layanan berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Selanjutnya, word of mouth berpengaruh positif dan signifikan terhadap minat pembelian ulang, sementara potongan harga, kualitas layanan dan kepuasan pelanggan tidak berpengaruh signifikan terhadap minat pembelian ulang. Pengujian efek mediasi menunjukkan bahwa kepuasan pelanggan tidak mampu memediasi pengaruh word of mouth, potongan harga, maupun kualitas layanan terhadap minat pembelian ulang. Temuan ini mengindikasikan bahwa minat pembelian ulang pelanggan Tomoro Coffee di Sumbawa lebih dipengaruhi oleh faktor komunikasi konsumen dan insentif harga secara langsung dibandingkan oleh kepuasan pelanggan sebagai mekanisme perantara.
Word Of Mouth; Potongan Harga; Kualitas Layanan; Kepuasan Pelanggan; Minat Pembelian Ulang
Copyright (c) 2026 Irena Pasha Hayyi, Hanifa Sri Nuryani (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
Pengaruh NPM, DER terhadap ROE pada Perusahaan Properti dan Real Estate yang terdaftar di BEI (2021-2024)
This study aims to examine the impact of net profit margin (NPM) and debt-to-equity ratio (DER) on return on equity (ROE) in property companies listed on the Indonesia Stock Exchange (IDX). Previous studies have shown that although NPM has a significant positive effect on ROE, the effect of DER depends on the company's leverage level. Simultaneously, it has been proven that both NPM and DER have a significant effect on ROE. As a result, policies that encourage profit efficiency and a balanced capital structure are likely to be crucial factors in increasing equity profits for companies in the property sector. However, the researchers' findings state that DER has no effect on ROE, while NPM affects ROE in property and real estate companies listed on the Indonesia Stock Exchange.
Net Profit Margin; Debt to Equity Ratio; Return on Equity
Copyright (c) 2026 Djalalludin Akbar, Mutiara Hayandani, Anggun Fitria Novianti, Fadila Siti Nuraeni, Alfiana Alfiana (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
Penganggaran Modal Multinasional dan Tantangan Risiko Global: Studi Kasus Pada PT Garuda Indonesia (Persero) TBK
Multinational capital budgeting is a long-term investment decision-making process undertaken by multinational corporations, considering various cross-border factors. Unlike domestic capital budgeting, multinational capital budgeting faces additional complexities such as currency exchange rate fluctuations, differences in tax systems, political risk, global economic risk, and regulatory differences in host countries. This study aims to analyze the concept and practice of multinational capital budgeting and examine the risks and managerial implications that arise in its implementation. The research method used is a descriptive qualitative approach through a literature review of national and international journals, international finance textbooks, and the company's financial reports and official publications. A case study of PT Garuda Indonesia (Persero) Tbk is used to provide an empirical overview of the challenges of multinational capital budgeting, particularly those related to international funding and exchange rate risk. The study results indicate that cross-border investment decisions that are not balanced with adequate risk analysis can create significant financial pressures and threaten the company's sustainability. Therefore, multinational capital budgeting needs to be conducted comprehensively, considering aspects of profitability, risk, and long-term financial resilience.
Multinational Capital Budgeting, Multinational Corporations, Global Risk, Exchange Rate
Copyright (c) 2026 Diah Ayu Nurmavita, Sinta Amelia, Muhammad Saddam, Perwito (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
Penerapan Manajemen Risiko Berbasis ISO pada UMKM Jasa Penjahitan Pakaian: Studi Kasus Umi Tailor
This study aims to analyze the implementation of risk management based on ISO 31000:2018 in Umi Tailor, a micro, small, and medium enterprise (MSME) operating in the clothing tailoring service sector, to enhance business sustainability and service quality. This research employs a qualitative descriptive approach with a case study method, using in-depth interviews, field observations, and documentation studies as data collection techniques. The risk management process is conducted systematically through risk identification, analysis, evaluation, and risk treatment in accordance with the ISO 31000 framework. The results indicate that Umi Tailor faces various risks originating from production, marketing, financial, human resources, and legal aspects. High and very high risk levels are mainly associated with unstable cash flow, dependence on a single skilled tailor, rising raw material prices, work fatigue, and limited production capacity. The application of ISO 31000 enables the enterprise to prioritize risks and develop practical mitigation strategies suited to MSME capabilities, such as establishing standard operating procedures, strengthening digital financial records, regulating working hours, and optimizing digital marketing. This study is expected to serve as a practical reference for tailoring service MSMEs in implementing effective and scalable risk management practices.
Risk Management; ISO 31000; MSMEs; Tailoring Services; Umi Tailor.
Copyright (c) 2026 Yesi Amelia, Tini Kartini, Anggi Mahmudin, Alfiana Alfiana (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
Pengaruh Lingkungan Kerja dan Kepuasan Kerja Terhadap Motivasi Kerja Karyawan di Edutech Startup dengan Sistem Kerja Fleksibel
This study aims to analyze the influence of the work environment and job satisfaction on work motivation in employees at an edutech startup with a flexible work system. The research method used is quantitative with a survey approach. Data were collected through a questionnaire that included positive statements about the work environment and job satisfaction. The data analysis technique used multiple linear regression analysis to examine the relationship between the work environment, job satisfaction, and work motivation. The results of the study indicate that the work environment has a positive and significant influence on work motivation, meaning that the better the work environment, the higher the work motivation. Job satisfaction also has a positive and significant influence, meaning that the higher the job satisfaction, the higher the work motivation. Then, simultaneously, it was found that there was a positive and significant influence of the work environment and job satisfaction on work motivation.
Work Environmenr,Work Satisfaction, Work Motivation
Copyright (c) 2026 Muhammad Multazam, Christian Wiradendi Wolor, Sholikhah Sholikhah (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
Analisis Risiko Berbasis ISO 31000 Pada Usaha Laundry: Studi Kasus Garsela
This study analyzes the implementation of ISO 31000–based risk management at Garsela Laundry, a micro, small, and medium enterprise (MSME) operating in the laundry service sector. The research aims to identify, analyze, evaluate, and formulate appropriate risk treatment strategies to support business sustainability and service quality. A qualitative case study approach was employed using in-depth interviews with the business owner, field observations, and document analysis. The risk identification process revealed 26 risks classified into six categories: operational, human resources, marketing, market, financial, and legal risks. Risk analysis using a 5×5 likelihood and impact matrix indicated several high-level risks, including clothing damage or stains, intense business competition, unstable income, increasing operational costs, and customer complaints. Risk treatment focused on high and medium risks through the development of standard operating procedures, improvement of employee discipline and skills, service quality enhancement, cost efficiency, and simple marketing strategies. The findings indicate that systematic implementation of ISO 31000 can minimize risk impacts, improve customer satisfaction, and strengthen the sustainability of laundry MSMEs.
Risk Management, ISO 31000, Laundry Business, Operational Risk, Case Study
Copyright (c) 2026 Tini Kartini, Yesi Amelia , Amira Muthi Ghassani, Anggi Mahmuddin, Alfiana Alfiana (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
Pengaruh Green Accounting Terhadap Nilai Perusahaan Dengan Environmental Performance Sebagai Variabel Moderasi
Penelitian ini bertujuan untuk menguji pengaruh green accounting terhadap nilai perusahaan, pengaruh environmental performance terhadap nilai perusahaan, serta peran environmental performance dalam memoderasi hubungan antara green accounting dan nilai perusahaan. Jenis penelitian yang digunakan adalah penelitian kuantitatif dengan desain asosiatif kausal. Objek penelitian difokuskan pada perusahaan sektor energi yang terdaftar di Bursa Efek Indonesia (BEI) selama periode 2020–2024. Pemilihan sampel dilakukan menggunakan teknik purposive sampling, sehingga diperoleh 10 perusahaan dengan total 50 data observasi selama lima tahun. Green accounting diukur menggunakan Environmental Disclosure Index (EDI) berbasis standar GRI, environmental performance diukur menggunakan peringkat PROPER, dan nilai perusahaan diproksikan dengan Tobin’s Q. Teknik analisis data yang digunakan adalah Moderated Regression Analysis (MRA) dengan bantuan perangkat lunak SPSS. Hasil penelitian menunjukkan bahwa green accounting tidak berpengaruh signifikan terhadap nilai perusahaan, serta environmental performance juga tidak berpengaruh signifikan secara parsial terhadap nilai perusahaan. Namun demikian, environmental performance terbukti memoderasi hubungan antara green accounting dan nilai perusahaan dengan arah moderasi yang melemahkan. Temuan ini mengindikasikan bahwa praktik dan pengungkapan lingkungan pada perusahaan sektor energi belum sepenuhnya dipersepsikan sebagai sinyal yang bernilai oleh investor. Hasil penelitian ini mendukung Signaling Theory, yang menekankan bahwa efektivitas sinyal nonkeuangan sangat bergantung pada bagaimana informasi tersebut dipersepsikan oleh pasar dan konteks industri yang melingkupinya.
Green Accounting; Environmental Performance; Nilai Perusahaan; Sektor Energi; Signaling Theory.
Copyright (c) 2026 Emya Satira, Reza Muhammad Rizqi (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
Pengaruh Persepsi Kemudahan Penggunaan, dan Pembayaran Digital di Mediasi Motivasi Berbelanja terhadap Perilaku Konsumtif Generasi Z Pengguna Aplikasi Shopee di Kota Manado
Penelitian ini bertujuan untuk menganalisis Pengaruh Persepsi Kemudahan Penggunaan, dan Pembayaran Digital di mediasi Motivasi Berbelanja terhadap Perilaku Konsumtif Generasi Z pengguna aplikasi Shopee Di Kota Manado. Metode penelitian yang digunakan adalah kuantitatif dengan metode Structural Equation Modeling (SEM). Data ditentukan dengan menggunakan teknik Purposive Sampling. Hasil sebaran kuesioner terhadap 100 responden kemudian di analisis dengan aplikasi SmartPLS 4.0. Hasil penelitian menunjukkan bahwa Persepsi Kemudahan Penggunaan tidak berpengaruh terhadap Perilaku Konsumtif. Sebaliknya, Persepsi Kemudahan Penggunaan memiliki pengaruh signifikan terhadap Motivasi Berbelanja. Pembayaran Digital berpengaruh signifikan terhadap Perilaku Konsumtif. Pembayaran Digital berpengaruh signifikan terhadap Motivasi Berbelanja. Terdapat pengaruh mediasi yang signifikan antara Persepsi Kemudahan Penggunaan terhadap Perilaku Konsumtif melalui Motivasi Berbelanja. Demikian pula, Pembayaran Digital berpengaruh signifikan terhadap Perilaku Konsumtif melalui Motivasi Berbelanja.
Persepsi Kemudahan Penggunaan, Pembayaran Digital, Motivasi Berbelanja, Perilaku Konsumtif
Copyright (c) 2026 Agni O. P. Dangin, Agus S. Soegoto, Yunita Mandagie (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
Analisis Manajemen Risiko pada UMKM DND Fashion
This study aims to analyze the risk management practices implemented by DND Fashion, a Micro, Small, and Medium Enterprise (MSME) that specializes in custom clothing production. With the increasing competition and rapid shifts in fashion trends, MSMEs need to identify and mitigate risks to ensure sustainable business operations. This research uses a qualitative descriptive approach supported by SWOT analysis and risk identification derived from operational data. The findings reveal that DND Fashion faces market risks, operational risks, and human resource risks. Recommended strategies include product innovation, digital marketing optimization, equipment maintenance, and skill enhancement for workers. This study provides practical recommendations to strengthen risk management in MSME fashion businesses.
Copyright (c) 2026 Mario Maulana Wardhana, Muhammad Alfin Alfarizi, Muhammad Shoffan Anbiya, Nisa Febrianti, Almaira Sarah Junjunan5 (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
Development of Islamic Accounting Theory: Integrating Tawhid, Maqashid al-Shariah, and Islamic Ethics into the Accounting System
This study aims to develop an Islamic Accounting Theory (IAT) as a conceptual framework that integrates the principles of tawhid, maqashid al-shariah, and Islamic ethics into accounting systems. Using an exploratory qualitative approach through library research and grounded theory, this research reviews relevant academic literature and conducts in-depth interviews with experts in Islamic accounting. The findings indicate that Islamic accounting rests on three core pillars: (1) The Ontology of Tawhid, which positions accounting as an act of worship and trust (amanah); (2) The Epistemology of Shariah, derived from divine revelation and scholarly ijtihad; and (3) The Axiology of Maqashid al-Shariah, which emphasizes social justice, transparency, and collective well-being. This research contributes to the development of a new paradigm in accounting by affirming that Islamic financial reporting is not merely economic in nature, but also spiritual, moral, and social. The implications include designing Islamic accounting curricula, developing maqashid-based reporting standards, and strengthening comprehensive shariah audit policies.
Islamic Accounting Theory, Maqashid al-Shariah, Tawhid, Sharia Accounting, Islamic Ethics
Copyright (c) 2025 Wali Saputra (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
Analisis Manajemen Risiko pada UMKM Melina Helm
This study aims to analyze the implementation of risk management in UMKM Melina Helm by applying the SWOT analysis approach to identify, assess, and control risks that may affect business sustainability. As an SNI-certified helmet manufacturer, Melina Helm faces various risks, including market, operational, human resource, financial, security, and legal risks. This research uses a qualitative method with a case study approach supported by observations and interviews. The results show that market risks, particularly intense price competition and declining consumer purchasing power, are classified as high risks due to their direct impact on sales performance. Operational risks such as supply delays and inconsistent product quality also fall into the high-risk category because they disrupt production efficiency. Meanwhile, risks related to human resources, security, and finance are categorized as medium to high and require structured risk control. The SWOT analysis reveals key strengths, especially product quality and innovative design, while major threats originate from tight competition and counterfeit products. This study concludes that integrating risk management with SWOT analysis provides an effective strategy to strengthen risk mitigation and enhance business sustainability
Risk Management; SWOT; Micro Business; Helmet Industry; Sustainability.
Copyright (c) 2026 Aris Kurniawan, Dhafin Al-Rasyid Sastradireja, Ghulam Yoniar Priatna , Reihan Ahmad Nurhakim , Alfiana Alfiana (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
Analisis Manajemen Risiko pada UMKM “Huma Laundry” Garut
This study aims to identify and analyze the risks faced by the micro-enterprise Huma Laundry in Tarogong Kaler, Garut, as well as to determine appropriate mitigation strategies to maintain operational stability. The research employed a descriptive qualitative method, with data collected through direct interviews with the owner and observations of the service process. The analysis was conducted by mapping risks based on their likelihood and impact, supported by a SWOT analysis to understand the strategic position of the business. The findings indicate that the main risks encountered by Huma Laundry include machine breakdowns, washing errors, fluctuating income, and delayed payments from regular customers. The SWOT analysis reveals that the business holds strengths such as consistent service quality and a stable customer base, while weaknesses arise from limited digital promotion and simple financial management. Opportunities come from the increasing demand for laundry services, whereas threats include competition and rising operational costs. Recommended mitigation strategies comprise routine machine maintenance, employee training, service quality improvement, digital marketing optimization, and the adoption of non-cash payment systems. Overall, this study highlights the importance of systematic risk management to support the sustainability and competitiveness of micro-enterprises.
Risk Management; Microenterprise; SWOT; Laundry Business; Risk Mitigation.
Copyright (c) 2026 Elky Rimba Priatna, Ghulam Priyatna Yoniar, Dhafin Al-Rasyid Sastradireja, Reihan Ahmad Nurhakim, Alfiana Alfiana (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
Pengaruh Influencer Review Dan Trend Terhadap Purchasing Kosmetik Online Shop Pada Gen Z Di Aceh Barat
This study aims to analyze the influence of Influencer Reviews and Trends on the purchasing of cosmetic products in online shops among social media users, particularly students of Teuku Umar University. The background of this research is the increasing phenomenon of online cosmetic purchases driven by the widespread presence of influencer review content and viral trends on platforms such as TikTok, Instagram, and YouTube. The research method used is quantitative with a survey approach. The sample consisted of 100 respondents selected using purposive sampling with the criteria of having seen influencer reviews and having purchased cosmetic products through a marketplace. Data analysis included descriptive analysis, validity and reliability tests, classical assumption tests, multiple linear regression analysis, t-test, and F-test with the assistance of the Statistical Package for the Social Sciences (SPSS) version 25. The results of the t-test (partial) show that Influencer Review (X1) has a positive and significant effect on Purchasing, indicating that the credibility, attractiveness, and expertise of influencers can increase interest and purchasing decisions for cosmetic products online. The Trend variable (X2) also has a positive and significant effect on Purchasing, suggesting that viral content, challenges, popular hashtags, and social media exposure can trigger purchases. Furthermore, the results of the F-test (simultaneous) indicate that both independent variables have a significant combined effect on Purchasing with a significance value < 0.05. The Adjusted R² value of 0.349 indicates that 34.9% of the variation in Purchasing can be explained by Influencer Reviews and Trends, while the remaining 65.1% is influenced by other factors outside this study. This research concludes that Influencer Reviews and Trends are dominant factors in shaping online cosmetic purchasing decisions. Therefore, business actors are advised to collaborate with credible influencers and leverage viral trends to enhance consumer attention, trust, and purchase intention on digital platforms.
Influencer Review, Trend, Purchasing, Cosmetics, Online Shop.
Copyright (c) 2026 Cut Chairunnisa (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
Pengaruh Current Ratio (CR) Dan Debt To Equity Ratio (DER) Terhadap Nilai Perusahaan (PBV) Pada Perusahaan Sektor Transportation And Logistic Yang Terdaftar Di BEI Periode 2020-2024
Tujuan dari adanya penelitian ini adalah untuk melihat dampak Current Ratio (CR) dan Debt to Equity Ratio (DER) terhadap nilai perusahaan, yang dinilai menggunakan Price to Book Value (PBV), pada perusahaan di sektor transportasi dan logistik yang tercatat di BEI selama periode 2020-2024. Metode kuantitatif yang diterapkan adalah data sekunder yaitu laporan keuangan tahunan perusahaan terkait, yang selanjutnya dianalisis melalui regresi data panel dengan menggunakan model Common Effect Model (CEM), Fixed Effect Model (FEM), dan Random Effect Model (REM). Uji Chow dan Hausman dilakukan untuk menentukan model terbaik, yang akhirnya menunjukkan bahwa model FEM yang paling sesuai. Temuan parsial mengungkapkan bahwa CR tidak memberi pengaruh signifikan terhadap nilai perusahaan, sementara DER memberi pengaruh positif yang signifikan. Secara bersamaan, CR dan DER mempengaruhi nilai perusahaan secara signifikan. Kesimpulan penelitian ini adalah bahwa struktur modal lebih dominan dalam meningkatkan nilai perusahaan dibandingkan likuiditas di sektor transportasi dan logistik selama periode studi.
CR, DER, Nilai Perusahaan, Sektor Transportasi dan Logistik
Copyright (c) 2026 Sinta Amelia, Pujiyanti Pujiyanti, Alfiana Alfiana (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
Analisis Manajemen Risiko pada UMKM Bengkel Motor
Micro, Small, and Medium Enterprises (MSMEs), such as motorcycle repair shops, face various challenges that threaten their business continuity. This study analyzes risk management at the Mang Wahyu Motorcycle Workshop MSME in Bandung City. Using a descriptive qualitative approach through a case study, data was collected via in-depth interviews and observation. The results identify a number of critical risks categorized into four main aspects: (1) Market Risk, including declining demand for conventional motorcycle services and price competition from digital competitors; (2) Operational Risk, in the form of repair delays due to obsolete equipment and dependence on a single supplier; (3) Human Resource (HR) Risk, covering internal conflicts and limitations in technical competence; and (4) Financial Risk, namely price fluctuations for spare parts and cash flow disruptions. Further analysis using a risk matrix shows that most risks have a high impact level and require immediate treatment. As an implication, this study recommends a set of mitigation strategies, such as service diversification towards electric vehicles, improvement of operational processes, enhancing HR capacity through training, and strengthening financial management. The implementation of these recommendations is expected to increase business resilience and support the sustainability of motorcycle workshop MSMEs amidst a competitive market dynamic.
Risk Management; MSME; Motorcycle Workshop; Risk Analysis; Mitigation Strategy.
Copyright (c) 2026 Muhammad Alfin Alfarizi, Mario Maulana Wardhana2, Nisa Febrianti, Muhammad Shoffan Anbiya, Alfiana Alfiana (Author) https://creativecommons.org/licenses/by-nc-sa/4.0