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Ila Lestia, Yulaikah, Suhroji Adha. The Influence of Word of Mouth and Brand Image on Consumer Purchase Intention at Irma Butique Clothing Store. IEJ [Internet]. 2025 Oct. 19 [cited 2025 Nov. 3];1(2):1469-7. Available from: https://ojs.indopublishing.or.id/index.php/iej/article/view/402