ILA LESTIA; YULAIKAH; SUHROJI ADHA. The Influence of Word of Mouth and Brand Image on Consumer Purchase Intention at Irma Butique Clothing Store. Indonesia Economic Journal, [S. l.], v. 1, n. 2, p. 1469–1479, 2025. DOI: 10.63822/3pb5fj47. Disponível em: https://ojs.indopublishing.or.id/index.php/iej/article/view/402. Acesso em: 3 nov. 2025.